Esri Business Analyst is a software extension that provides tools for mapping, analysis and work management. It combines GIS analysis and visualization capabilities with a data package that provides users timely information about markets, customers and competitors. The system generates reports based on standard demographic or custom data, allowing market ranking and geographic analysis, site location, customer distribution, and standard demographic reports.
Data and reports cover:
- Consumer Spending
- Tapestry Segmentation
- Market Potential
- Business Locations and Summary
- Major Shopping Centers
- Traffic Counts
- Retail MarketPlace
- Crime Indexes
The product also includes a suite of basemaps for providing reference and context including streets, imagery, and topographic basemaps. Data is added by the user to the basemap.
The program has three main purposes: 1.) It recommends locations for business expansion. 2.) It shows suitable areas to find new customers through customer profiling and market analysis. 3.) It balances and optimizes operational teams' areas to increase productivity. Business Analyst is comprised of five main components: Enterprise, Desktop, Web, APIs, and Data.