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Overview
The Women's Wear Daily Archive provides online access to the fashion and retail publication, Women's Wear Daily. The archive provides the full run of past print issues and supplements since 1910.
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Collection Content
ProQuest has created a digital archive of Women’s Wear Daily (WWD) back to its inception in 1910; with a plan to update current content biannually. This key publication for the fashion design and retail trade has been an industry stalwart since it was first issued by Fairchild Publications in 1910. The Fairchild operation was bought by Condé Nast in 1999; in August, 2014 WWD was sold to Penske Media.
The Center for Research Libraries provided the majority of the hard-copy source for the WWD digital archive. Issues from CRL’s collection were scanned cover to cover in full color. The content includes all advertisements, news items on designers and manufacturers, and longer articles chronicling fashion and social trends. At its launch in 2014 the collection was being released beginning with the more recent issues.
Delivery
WWD is hosted on ProQuest’s upgraded platform, and is cross-searchable with other ProQuest databases, including The Vogue Archive also developed by ProQuest.
Strengths and Weaknesses
This archive will be a valuable asset to those researchers interested in the histories and developments of both the garment trade and the fashion industry generally. However, the sheer volume of the materials available may be forbidding to less specialized users, as might the cursory nature of many of the articles.
Additional Reviews in Other Sources
Squibb, Sarah Davidson. "Women's Wear Daily Archive." The Charleston Advisor. Volume 16, Number 1, July 2014, pp. 52-57 http://charleston.publisher.ingentaconnect.com/content/charleston/chadv/2014/00000016/00000001/art00014. Accessed: November 6, 2014.
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